Mall Madness! Kylie Jenner and Sarah Jessica Parker Just Opened Retail Stores
The two stars are now officially landlords
If you collect each and every Kylie Cosmetics Lip Kit colors and covet your SJP Collection heels as much as Carrie Bradshaw does her Manolos, both brands have very exciting news: each are opening up their own brick and mortar stores! Kylie Jenner’s highly-anticipated beauty mecca is opening its doors Friday morning, while Sarah Jessica Parker’s big project launched last night and we have all the details on both, below!
Kylie’s Lip Kits have been consistently sold out every single time she re-stocks the supply and counts tons of celebs among the members of her fan club, so the next logical step is to open a brick and mortar location. Her first-ever Kylie Cosmetics makeup store kicks off Friday at L.A.’s Topanga Westfield mall and as you would expect, a line began forming at 9:00 p.m. the night before.
And, like her brother-in-law Kanye West, she smartly implemented a strict list of rules for all her customers (you remember Kanye’s infamous “no smile,” “no whisper” performance rules for his fashion show models). Kylie’s pop-up requires wristbands to be worn “at all times,” no sitting in lines are allowed and there’s a shopping limit of three items “of any single product per person.”
Kylie’s provided some sneak peeks throughout different phases of construction, including a pic of the store front covered in her Lip Kit’s signature drip print. While she was developing the store she wrote, “MY VISION. I can’t wait for you guys to see what goes on inside my mind & what I’ve been working on. 100% Kylie.”
And if her store’s supply sells out as quickly as her online merchandise has, you still have a chance to snag some Kylie swag. On Saturday, December 10 she’s launching a “Kylie Jenner Shop” of Yeezy-style clothing, accessorizes and calendars featuring quotes and scandalously-dressed photos of herself.
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Next up, news from our fairy shoemother, Parker. Her very first SJP by Sarah Jessica Parker store just opened at MGM National Harbor in Maryland and looks exactly what you would think shoe heaven looks like.
From the star’s numerous behind-the-scenes snaps, the store is very sleek, with sky-high shelves on every wall filled with one sparkly shoe after the next.
And if a room full of stylish SJP shoes isn’t reason enough to visit, the adorable heel-adorned shopping bags definitely are.
Even though it looks like she’s having a ball at the store opening, in the January issue of InStyle she talks about the challenges of having a fashion line. “It’s really tough,” she tells the magazine about the difficulties of being a designer. “And it’s competitive. I don’t mean the designers are competitive. I mean it’s a competitive industry. Without marketing dollars, you have to be consistent with your customers. You have to be deserving of their money.”
Considering her big success of opening her own storefront, her customers are clearly loving what she’s designing.
Are you going to visit their stores? Share in the comments below.