Finally, the moment we’ve all been waiting for: Kylie Cosmetics is officially at Ulta! After nearly three years of selling her products exclusively on her Kylie Cosmetics website (aside from brief brick-and-mortar pop-up shops), makeup mogul Kylie Jenner has taken her products mainstream — and just in time for holiday shopping! The Kylie Cosmetics brand is now sold in all of Ulta’s 1,163 stores across 50 states, and the move will likely expand the 21-year-old reality star’s net worth, which was recently reported to be approaching $1 billion.
Forbes, who recently named Jenner as one of the richest “self-made” women, reports that Jenner’s namesake brand has sold more than $630 million worth of makeup since its initial launch in November 2015, which includes an estimated $330 million in 2017 alone. Combining all of the mogul’s profits, Forbes estimates the brand alone is worth nearly $800 million, which Jenner maintains sole ownership of.
“Social media is an amazing platform,” Jenner said of Instagram and Twitter’s effect on her brand’s rapid growth. “I have such easy access to my fans and my customers.”And now, she has even easier access to them! The beauty mogul’s most coveted lip kits, liquid lipsticks, and glosses are also available online. Right now there are only eight styles online, so if you’re like us and love shopping online and love Ulta, we recommend adding the below products to your carts before they sell out.
Buy It! Kylie Cosmetics Koko K Lip Kit, $29; ulta.com
Buy It! Kylie Cosmetics Head Over Heels Lip Kit, $29; ulta.com
Buy It! Kylie Cosmetics Basic Velvet Liquid Lip, $16; ulta.com
Buy It! Kylie Cosmetics Heat Velvet Liquid Lipstick, $16; ulta.com
RELATED PHOTOS: Celebrities Who Have Worn Kylie Jenner’s Lip Kits
Her full collection isn’t available on Ulta quite yet, but stay tuned because Kylie has hinted that more of it will be coming very soon!