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The Kardashian-Jenner matriarch plans to launch her very own skincare brand sometime in the next two years

By Kaitlyn Frey
March 23, 2021 01:14 PM
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Kris Jenner
Credit: Michael Kovac/Getty

Over the past six years, Kris Jenner helped daughters Kylie Jenner and Kim Kardashian grow their beauty empires into billion-dollar brands. Now, the Kardashian-Jenner family matriarch wants to forge her own path in the industry by launching her own eponymous skincare brand.

The business mogul and Keeping Up with the Kardashians star, 65, confirmed speculation of the launch of her own beauty company after trademarks for "Kris Jenner Skin," "Kris Jenner Skincare" and "Kris Jenner Beauty" were filed with the United States Patent and Trademark Office in Feb. 2021.

For more on Kris Jenner, listen below to the episode of PEOPLE Every Day.

"About four or five years ago, I decided to formulate a skincare line," Jenner revealed in a digital cover story for WSJ. Magazine. "I had some samples done up. So I do have a skincare line that I love that's ready to go."

Kris Jenner WSJ Magazine
Credit: Maciek Kobielski for WSJ. Magazine

While the mom of six seems set on the lineup of products she wants to launch with, she still isn't exactly sure when the collection is set to drop.

"When the time is right, a year from now, maybe two — I just think it's really important for older women to realize that if they just take care of their skin, it's not complicated. So, I just did something that emulates exactly what my daily routine is. That will be my line," Jenner said.

The inspiration for her own brand stemmed from her longtime love of skincare rituals. "I'm obsessed with my skin and have always taken really good care of it," the star said, "I had my first facial when I was a very young girl and just never stopped, really. It was always a priority."

Kris Jenner WSJ Magazine
Credit: Maciek Kobielski for WSJ. Magazine

In addition to good skincare, Jenner previously told PEOPLE that she likes to take time to do some self-care and cosmetic injectables which keeps her feeling her best.

"My routine is pretty simple, but it always has been my entire life," she explained. "A massage, a great facial, a manicure and a little Botox and I'm good to go. I'm pretty traditional. As long as I'm clean and scrubbed up, I'm a happy camper."

She also passed along her passion for personal care to her children. "I taught my kids that when they were really young. And then they remind me of the horror stories of getting their first bikini waxes!" Jenner said. "We love great beauty experiences and learning about new things and new products."