January 21, 2010 08:22 PM


When Kim Kardashian isn’t getting dolled up for glamorous parties, the reality starlet is hitting the gym. And even while working out, Kim still manages to look good–thanks in part to Danny Alex’s Muscle Flex line of activewear. Kim has become such a fan of the collection that she has partnered with Muscle Flex to front their sassy and sexy new activewear collection Muscle Flex VATA Brasil. The reality starlet will be appearing in the new line’s online ad campaign — set to hit the internet early next month. Kim took to her official website to announce the partnership writing, “I’m really excited to tell you that I’ve partnered up with Muscle Flex to showcase their gorgeous VATA Brasil Sports and Active Wear Collection!! Danny Alex’s collection is so comfortable, such great quality and is perfect for workouts, but also really sexy at the same time. Just because you’re working out, doesn’t mean you can’t look good and feel great!” Kim will also be acting as stylist for her Muscle Flex photo shoot and picking out all her favorite pieces from the collection to be photographed in. Check back for more details and to see Danny Alex’s Muscle Flex collection, visit muscleflex.com. –Andrea DeSimone

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