The reality star teased an upcoming project on Instagram

By Jillian Ruffo
June 14, 2017 08:15 AM
Credit: Steve Granitz/WireImage

The OG beauty guru in the KarJenner Krew is expanding her empire. Kim Kardashian West is marking her territory in the beauty business, with a brand beauty product line that launches on June 21st.

The reality TV family has a large stake in the makeup arena. In 2012, Kim, Kourtney and Khloé launched Kardashian Beauty, featuring a wide range of products. In November 2015, Kylie Jenner launched her Kylie Cosmetics empire, which has grown into a massive collection of lip, eye and cheek products. Kendall and Kourtney have gotten in on the beauty action as well, and while they haven’t created their own lines, they’ve both held roles as brand ambassadors, with partnerships with Estée Lauder and Manuka Doctor, respectively.

After creating successful apps, merchandise lines and her own lip kit collection with her sister Kylie, Kim announced her latest endeavor on Instagram, with a post that flashes the numbers 6,21,17, and links to a new Instagram account, @kkwbeauty.

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Her first launch? A contouring product, of course. Kardashian shared an Instagram post, along with a story announcing the news, saying,” I’m so excited to announce to you guys that I’m launching KKW Beauty.” She went on to add, “I really think you guys are gonna love it. I worked so hard on this, and we’re launching first with a contour product. It’s like a collection of cream contours. So get ready to be contoured.”

The star also revealed the packaging of her new contour sticks, which seem to come in a sleek, pale pink stick. And according to a post from her makeup artist BFF Mario Dedivanovic, in which he’s doing Kardashian’s makeup with the line, there might be brushes in the works as well, as a matching pale pink brush can be spotted on his makeup table.

But if you thought she’d stop at makeup, you’re mistaken. Kardashian is going one step further with a fragrance in the works as well, according to a Snapchat photo that reveals bottles of fragrance, and says “KKW fragrance meeting”.

Credit: Kim Kardashian/Snapchat

And her longtime makeup artist and friend, Mario Dedivanovic, seems to be in the venture as well. The pro shared the same video, writing, “The Glam Queen has arrived… get ready to be SNATCHED. @KKWBEAUTY #KKWbeauty 6.21.17 @kimkardashian”.

Kardashian is also working on another beauty project, a Lifetime reality show, Glam Masters, which will be a search for the newest members of her glam squad.

“New project alert! 🚨 So excited I get to work with @lifetimetv on my new show #GlamMasters to search for the newest member of my glam world! 🌍💄,” she wrote when she announced the show.

What do you think of Kardashian breaking into the world of beauty? Sound off below.