Kim Kardashian didn’t want her Crystal Gardenia by KKW Fragrance scents packaged like beautiful crystals just because it looked pretty.
“It all started when everyone would come over and bring me healing crystals at a time in my life where I needed some healing,” Kardashian told PeopleStyle when we spoke to the Keeping Up with the Kardashians star about her KKW Fragrance launch, available today for $60 (75ml).
Kardashian endured one of the most traumatizing experiences of her life when she was robbed at gunpoint in a hotel room in Paris a little over one year ago. But the star said she was able to create some positives for herself in aftermath of the robbery, by channeling her energy into the creative endeavors that have become her KKW beauty line and now, fragrances.
The 36-year-old businesswoman credits the crystals she was given by people in her life for allowing her to regroup during her post-robbery time out of the spotlight. “I really loved the idea of being so pure and taking that time to do what makes you happy and heal from everything you have going on in this crazy, chaotic life,” Kardashian told us. “I just wanted to create fragrances that made me feel happy and calm.”
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Kardashian, who started her beauty empire earlier this year with the launch of KKW Beauty’s contour kits, knew where she wanted to start with her fragrance, but she had a hard time picking just one final scent. “Gardenia is my favorite scent, so I wanted different variations of that,” she said. “So I wanted to put three out, and I love how they turned out.”
The star’s three scents — all packaged in translucent, crystal-shaped bottles that lay horizontally on a surface — include Crystal Gardenia, Crystal Gardenia Citrus and Crystal Gardenia Oud and were developed with specific regions of the world in mind.
While all of the three fragrances feature a combination of rose and gardenia, Crystal Gardenia Citrus, geared towards the Asian market, contains hints of orange, lemon and pomelo and the rich Crystal Gardenia Oud, designed with the Middle East in mind, was crafted with bergamot, lavender and musk.
This weekend, Kardashian introduced her fragrances to her close friends including Chrissy Teigen and Jen Atkin with some “shameless” self-promotion during the baby shower she threw for her third baby on the way via surrogate. “We’re on QVC guys!” she said on Snapchat as she spritzed the scents with her friends.
The star also shared a video of Teigen spraying herself with one of the fragrances. “Look at Chrissy spraying it,” Kardashian said, before Teigen’s spritzing escalated. “It’s not face mist!”
The KKW Crystal Gardenia by KKW Fragrance perfumes are available now for $60 (75ml) and $35 (30ml) now on KKWFragrance.com.
Are you excited to get your hands on Kim’s KKW Fragrance? Which one are you buying? Tell us in the comments below!