The star has a brand new product in the works
UPDATE Tuesday, August 22nd, 2017: Kim Kardashian’s powder highlighter and contour kits are now available on kkwbeauty.com — and they haven’t sold out just yet. The star launched her second product in the KKW Beauty line on Tuesday afternoon, and also restocked her original launch, the cream contour and highlight sticks.
“I’m so excited to see you guys use the cream contours and the powder contours and everything, you’re going to love the powder and how blendable it is and just how amazing they are so I can’t wait for you guys to get it,” she said of the launch on social media.
UPDATE Monday, August 14, 2017: The suspense is over. Kim Kardashian just revealed the details behind her new powder contour kits — and you’ll be able to get your hands on them next week.
The star shared her new contouring product on Instagram Monday, showing off three different powder contouring palettes: one light, one medium, and one dark/deep dark. And like her cream kits, each shade includes four different colors. Aside from two matte bronzer/contour shades, there are two shimmery highlighter shades. In the light kit and medium kits, you’ll get a light white/champagne shade along with a pale pink shade, and in the dark/deep dark kit, you’ll get a pale pink shade and a golden bronze shade.
“These are like my favorite colors,” she says of the contour shades in the medium kid, adding that the formula is amazing. “I’ve been working on these colors for so long.”
But Kardashian wouldn’t just leave you in the dark with her new product. She already has a tutorial video with beauty guru Desi Perkins locked and ready to go — just in time for the big launch.
All three quads will launch on August on August 22nd at 3pm EST/12pm PST on kkwbeauty.com.
UPDATE Thursday, August 10, 2017: Not into cream highlight and contouring products? Kim Kardashian has a fix for that: Powder highlight and contour kits, so everyone — both cream and powder makeup lovers — can swoon over her products. And while we’ll have to wait until next week for the full rundown from the star, we know a few things: they’ll come in a palette form, similar to Kylie’s palettes, they’ll likely include both contouring and highlighting formulas, and they come with a sleek new powder brush, which Kardashian models in her latest preview of the product on Instagram.
“My new @kkwbeauty powder contour and highlight kits are coming soon,” she writes. “I’ll be doing a full reveal of the palette shades next week. I’m so proud of these new powder kits and I can’t wait to share them with you guys.”
Kim Kardashian West is building her beauty empire — and fast.
Last month, the style icon and rising beauty mogul took fans by surprise when she announced that she’d be following in her sister Kylie’s footsteps and launching four contouring products in a new cosmetics line, KKW Beauty. The four carefully-curated kits sold out within a few hours on the first day, and sold out a second time during her re-stock.
And apparently, there’s much more makeup where those kits came from. “This is the start of many amazing products,” she said at the brand’s launch at her house, promising that more launches are on the horizon. Now, what started out as four simple, nude contouring kits seems to be growing very quickly, as far as Instagram is concerned.
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Last week, the star’s longtime makeup artist and best friend Mario Dedivanovic, who she turns to for product advice, shared a shot of Kardashian wearing nothing but glowing, perfectly-contoured skin and a sharp black cat eye. The pro wrote, “BTS sneak peek 🔥🔥 secret shoot,” hinting that something major was in the works.
But before we could speculate, KKW Beauty shared the same photo — revealing that the shoot was in fact for a new addition to the line. “@kimkardashian behind the scenes at a new #KKWBEAUTY product shoot… #comingsoon,” they captioned the photo. And considering her cat eye, we’re going to go ahead and assume that there’s a serious eye liner about to drop.
What do you hope to see next from KKW Beauty? Sound off in the comments below.