Kardashian tells PEOPLE launching dresses was a "natural" fit for the GA brand

By Brittany Talarico
April 13, 2019 10:00 AM
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When Khloé Kardashian and her team at Good American drop a collection, they do it with one goal: to celebrate your body. And the label’s latest confidence-boosting launch is all about putting your curves on full display.

The GA summer collection introduces a chic range of dresses (a first for the brand!) made with high-quality compression fabric that mold to your body and hold their shape.

“We weren’t thinking about dresses but once we started venturing out to other categories it naturally took over and I’m so glad it did because I love these dresses so much,” Kardashian tells us. “It’s really exciting to see where Good American has gone in two years.”

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Credit: good american

After being body shamed for years, Kardashian made it a point to put inclusivity at the center of her clothing line.

“I used to be a bigger size and I used to be ushered up all the way to basically the attic and my sisters could shop on the ‘regular’ floor and it was humiliating,” she shares. “We said if you want to carry our brand you have to carry the full-size range and not have the ‘plus sizes’ be in a different location. I don’t want anybody to be a cookie-cutter shape or size. And not everybody wants to be a size 2!”

Shop some of our favorite GA dress styles below and head over to goodamerican.com to see the full collection!

THE LOW DOWN KNIT-BLACK001-C-2
Credit: Courtesy Good American

Buy It! Good American Low Down Knit Dress, 175; goodamerican.com

CRISS CROSS KNIT-WHITE001-A-2
Credit: Courtesy Good American

Buy It! Good American Criss Cross Knit Dress, $175; goodamerican.com

THE CHAIN KNIT-BLACK001-C-1
Credit: Courtesy Good American

Buy It! Good American Chain Knit Dress, $179; goodamerican.com

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Buy It! Good American Low Down Mini Dress, $125; goodamerican.com

THE BOLD SHOULDER-BLACK001-A-1
Credit: Courtesy Good American

Buy It! Good American Bold Shoulder Knit Dress, $169; goodamerican.com