By Kate Hogan
Updated April 05, 2011 05:00 PM

Allen Berezovsky/PR Photos

Sure their reality show debuts Sunday, but Khloé Kardashian and hubby Lamar Odom have something even more intimate out there: their unisex fragrance, Unbreakable. “The first time I smelled it, I thought it was perfect,” Odom, 31, told PEOPLE on Monday, alongside Kardashian, 26, at their fragrance launch party at Hollywood’s Redbury Hotel. “I can’t get enough of it, and what I like about it the most is the more I spray it, the more I want to wear it. It doesn’t get too offensive if I put too much on.” Though Odom and his wife wear the exact same scent, the NBA star explains it’s not weird because “pheromones” make the fragrance a “little bit different on everyone and allow it not to smell identical on any two people.” Echoes Kardashian, “I love that it’s more musk on a male and lighter on a female.” The scent has even won the approval of Kobe Bryant and Odom’s other Lakers teammates. “They love it,” he says, adding, “Of course it’s a little different from Nike … or something like that, but I’m good at being different.” Kardashian, who wed Odom in 2009, says it’s not only her husband’s aroma that drives her wild. “I love pretty much everything about Lamar,” she says. “I think Lamar is just incredibly sexy. His heart, his smile, his body, everything.” —Dahvi Shira