Khloé Kardashian Is Launching a Mysterious New Denim Project (Starring You!)

Prep your best headshot because you could star in a campaign alongside the reality star

Khloé Kardashian is a modern day renaissance woman. There seems to be nothing the reality star hasn’t tried her hand at and liked, whether it’s her chain of clothing stores, the Kardashian Beauty line, authoring a best-selling book about getting her sweat on, or candidly discussing every part of her personal life on her short-lived talk show. But the reality star announced today via Twitter that she has one more passion project up her sleeve, adding the title of denim designer and model to her already lengthy résumé. And the best news? She wants you to star in the campaign alongside her.

Khloe Kardashian denim campaign

Khloé Kardashian/Instagram

On Wednesday morning, Khloé tweeted a picture of herself in full glam and a sheer white tee (no surprise there) encouraging fans to submit pictures of themselves to be a part of her new denim brand campaign, The GA Project. The website promoting this mysterious new endeavor reads, “The body revolution is here. There is a new definition of sexy. The shape we lust for has curves, not the straight body of the fashion establishment. Some call it a new silhouette, we just think of it as embracing the body you were given. We do not look to authoritarian fashion titles for guidance. Our content is unedited. It is about celebrating one another. We create movements because we no longer follow the same old leaders. Knocking down stereotypes when we prove that gorgeous can be powerful and intelligent can be sensual. We believe in America and we believe in our community. We are all good, regardless of our shape or heritage. Our story starts today.”

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Though the reality star tends to favor her workout uniform of black spandex and hoops during the day, before swapping them out for one of her endless nighttime bodycon ensembles, she’s also proven in the past that she’s equally a fan of all painted on skinny jeans, especially the kinds that come with a perfectly placed slash across the kneecap.

Though there’s not much information to go on so far regarding what Khloé’s latest project will actually consist of, it’s nice to see the Strong Looks Better Naked writer taking her specific brand of body positivity into all new realms and bringing along fans for the ride.

What do you think Khloé’s new denim project will be? Sound off below!

–Emily Kirkpatrick

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