We here at PeopleStyle are obsessed with Khloé Kardashian’s Good American denim line. We love that the line includes sizes 0-24. We love that Khloé channeled her feelings over being “fat shamed” when shopping for jeans to create her product. And we honestly love the styles. (We tested out every variation for our very honest We Tried It analysis.) And apparently a lot of shoppers are as obsessed as we are, because they sold out as soon as they hit stores! So we were just as surprised as Khloé to see some social media backlash she endured after taking fans on a tour of the factory on Snapchat.
The star gave an in-depth tour of her L.A. Good American factory on Tuesday, showing everything from the rolls and rolls of fabric to the process of cutting it into specific patterns.
She even showed employees sanding and ripping pairs of denim into specific styles — all done by hand.
But one Twitter user tried to call out working conditions by writing, “By the looks of @khloekardashian Snapchat, she’s got a sweat shop working on her jeans.”
Khloé was quick to fight back responding, “Watch your mouth. All make salaries and all are employed in la! Know your info before you chime in.”
Good American CEO and Founding Partner Emma Grede provided a statement to PeopleStyle defending the business’s practices. “In building the Good American brand, we remain steadfast to our core belief system of being good and doing good, this commitment starts with everyone who is involved in making our jeans,” Grede said in a statement. “All aspects of our denim manufacturing from pattern cutting, to sewing, washing and finishing are done locally in L.A. using the finest European fabrics. We are committed to staying in our L.A. community and paying fair wages to our workers because it’s the right thing to do. It has been incredible for us to see that this commitment is not only important to our team, but also to our customers.”
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But that wasn’t the only drama happening today. Also included in Khloé’s Snapchat was a story about an employee who didn’t quite care for the boss. Once she got back in the car she explained, “So I was just in one of my [Good American] factories and I think someone hated me who worked there.” But she was a good sport about it all: “I’m not going to fire him. Not everyone has to like me.”
Khloé’s strong reaction to the backlash mimics her passion for starting the line. She was empowered to create a size-inclusive collection after having trouble finding flattering jeans for her body. “My sisters would wear cute denim, and I felt so fat-shamed,” she told PeopleStyle. “It was important for me to make something women feel good in. It’s a positive, empowering project.”
She adds: “When I was bigger, a lot of places didn’t carry my size. I was a 30 or 31 at the time. I didn’t think that was astronomical sizing but people went, ‘Uh! What size are you? Oh we don’t have that here but we can order it.’ I was like, ‘Screw you, you just made me feel like s—.’ And that’s how a lot of women feel.”
Have you tried out her Good American line yet? Which pair is your favorite?