By StyleWatch
Updated July 20, 2010 04:30 PM


When celebrity hair stylist Ken Paves isn’t creating lust-worthy locks for clients like Jessica Simpson, he’s busy playing another role: advocate. On Monday, Makeover Madness took over his trendy West Hollywood salon to raise money for the Rally For Kids, an annual car rally that raises awareness and resources for children suffering from cancer. Involved with the charity since its inception, Paves even got behind the wheel and raced himself last year. Paves and his glam team, including eyebrow guru Anastasia Soare and Pussycat Dolls founder Robin Antin, took this year’s fundraising into their own talented hands with, what else?, makeovers! Joined by long time friend and honorary chair of the Rally Eva Longoria Parker, who stopped by the salon to play with the children, Paves offered a variety of services from the Shine treatment ($250) to the VIP Glitz service ($1,000), with all proceeds going directly to the charity. And lest he be too engrossed in making just his charitable clients look gorgeous, Paves made sure to personally tend to some of the children who survived cancer with their own mini-makeovers. “I asked some of the kids what cancer meant to them and they said how scary they think it is,” Paves said. “All these proceeds go to research for kids with cancer. It’s just an amazing cause.” –Mussarat Bata