The makeup brand just made a groundbreaking announcement
Katy Perry is all about breaking conventional beauty rules, from her love of everything technicolor and coated in glitter, to her no-brows, black lipstick Met Gala look. So, of course, the pop star — and face of CoverGirl — was the perfect person to help announce that the beauty brand has named its first-ever male CoverGirl, social media star James Charles.
According to a press release from the brand, all CoverGirls “are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,” and who better to embody that ethos than Instagram sensation James Charles. After launching his beauty account a year ago, the teen has since quickly attracted hundreds of thousands of followers (427,000 to be exact) thanks to his unique, transformative approach to makeup artistry.
While Charles’ partnership with the brand kicks off today, we’ll have to wait until later this month to see him debut the brand’s new mascara designed to work on all lash types, CoverGirl So Lashy! by blastPRO Mascara. His first launch will include TV, print and digital components and he will continue to promote the brand and generally slay for the rest of 2017.
What do you think of the first male CoverGirl? Sound off below!