Katy Perry Goes Under the Sea in New Beauty Campaign
The singer channels Ariel the Little Mermaid in her latest round of ghd ads
David LaChapelle for GHD
It wasn’t just about planking; Katy Perry‘s recent stint as a mermaid had to do with her latest series of ads for haircare line ghd. The singer channels Little Mermaid Ariel in her new U.K.-only campaign, (ironically) advertising a hair dryer from below sea level.
“I love it because I’m such a fan of the Disney movies,” the newly single star says of her campaign, shot by David LaChapelle. “Ariel is such a big influence. It’s always fun to dress up once in your lifetime as a mermaid and have that fish fin tail.”
The glimmering “tail” Perry wears in the photos was custom-made by a Dubai-based designer, but the singer’s favorite part of the look seemed to be wearing the lavender wig. “It was fun,” the blue-haired star shares. “It’s as if Lisa Frank had done The Little Mermaid.”
So should we expect to see Perry — who explored past decades in her last round of ads — donning a mermaid costume on her next tour? “I would wear it again,” she says. “I actually thought about wearing it for Halloween.” Tell us: What do you think of Perry’s aquatic ad?