People.com Lifestyle Style Katie Holmes Designs a Palette With Bobbi Brown: 'It's All About the Effortless Chic' The star has a new project By Alex Apatoff Alex Apatoff Instagram Twitter Alex Apatoff is the Executive Editor of PEOPLE Digital. She has been with the brand for more than a decade, holding various roles on the Style and Beauty team before becoming the site's Lifestyle Director to coordinate the work across the commerce, evergreen, features and marketing teams. Prior to her role at PEOPLE, Alex worked at Us Weekly (where, among other things, she oversaw the Fashion Police pages) and graduated from Northwestern University with a Bachelors in Journalism. People Editorial Guidelines Published on August 2, 2013 02:48 PM Share Tweet Pin Email Jeff Vespa/Getty Katie Holmes‘s résumé just keeps getting longer. From TV star to Broadway actress, mom to model to haircare guru, there isn’t much she hasn’t tried. And now she can add “makeup maven” to that ever-expanding list. For fall, the actress expanded her role as the face of Bobbi Brown cosmetics to become a collaborator on a compact and a brush set, called The Bobbi & Katie Collection. Summer beauty products we’re obsessed with! “Our objective was to do something that is very helpful to all women,” Holmes told WWD. “You can put it on in the back of a cab, you can put it on in your bathroom at home, you can put it on in the parking lot at your child’s soccer game. It’s simple, but we like to have special things that make us feel good, and I think that’s what this palette achieves.” Comprised of eight eyeshadows, two Pot Rouges and a mini eye pencil (the latter of which Brown credited to Holmes and called “genius”), the palette is inspired by an old journal of Holmes’s and by her conversations with Brown. “These are things that will perk you up. And I look to Bobbi for that, because she’s an incredible makeup artist,” she said. “I’m always asking her, ‘What do I do when I’ve slept four hours and I’m going to a meeting? What do I do so I don’t look like I’m exhausted?’” She might need even more of those tips in the upcoming months. She’s got another Holmes & Yang show coming up at New York Fashion Week and is filming two movies at the moment — not to mention toying with the idea of launching a fragrance. “I’m interested [in perfume],” Holmes said. “We all need a little help in smelling good, especially in the summer in New York City!” Tell us: Are you excited to check out Holmes’s first foray into makeup? Would you try her perfume? –Alex Apatoff