October 07, 2015 09:55 PM

David Yurman ads as you know them are changing. Breaking away from photographer Peter Lindbergh’s signature black-and-white images, the jewelry brand is introducing its first-ever campaign shot in color, featuring Kate Moss (a face of the brand for 10 years and counting) and the model It-girl of the moment Anna Ewers.

Courtesy David Yurman


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The ads were shot by Mert Alas and Marcus Piggot and styled by Carlyne Cerf de Dudzeele (you know her work from Anna Wintour’s first Vogue cover, among many other things).

As for why the brand decided to use color photography for the first time for its holiday collection? “We wanted the imagery and the introduction of color to evoke joy, lightness and life,” says cofounder Sybil Yurman. Here, get a behind-the-scenes look at the gorgeous shoot:

What are your thoughts on the new direction David Yurman is taking?

— Lindy Segal

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