Over 2,000 shoppers love the Bobbi Brown gel liner, too

By Alex Warner
Updated July 15, 2020 10:00 AM
Products in this story are independently selected and featured editorially. If you make a purchase using these links we may earn commission.
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While your wedding day is supposed to be one of the happiest days of your life, you’re undoubtedly going to shed some tears. Between first looks and wedding vows, you need magical, tear-proof eye makeup that can hold up through all of those emotional moments — but no need to spend hours searching through the hundreds of waterproof eyeliner options available (you already have enough to plan). Kate Middleton has found the only one you need in your makeup bag on your big day. 

The Duchess of Cambridge famously did her own royal wedding day makeup, using an array of Bobbi Brown products, including the Long-Wear Gel Eyeliner to create her smudge-proof smokey eye. The highly pigmented gel formula is said to last up to 12 hours and be waterproof, sweatproof, and resistant to humidity — some of the key reasons more than 2,000 Nordstrom shoppers have given it a five-star review. Many say the eyeliner’s performance holds up to its name, and some are even crowning it the “best eyeliner ever” because it truly works.  

“No other eyeliner I’ve tried stays all day! I’ve tried major and minor brands, they all disappeared by the afternoon. BB gel [eyeliner] stays,” one shopper wrote. 

Another loyal reviewer commented, “I don’t know how many times I’ve bought this eyeliner, but it’s in my makeup bag to stay. It’s easily the best I’ve tried, as it stays on all day without smearing and it doesn’t dry out over time.”

Chris Jackson/Getty

Whether you’re walking down the aisle or watching a friend tie the knot, this waterproof eyeliner is a must-have. Simply apply the gel formula by dipping a precision brush in the Long-Wear Gel Eyeliner glass pot (evenly coating both sides of the brush). Then, smoothly glide it along the lash line starting from the inner corner of the eye to the outer corner. 

The Bobbi Brown gel eyeliner typically costs $27, but for a limited time, you can snag it for 20 percent off. This knocks the price down to just $20 — even more of a reason to scoop it up right now. If that still feels like a hefty price to pay for eye makeup, you can rest assured knowing that reviewers say you won’t regret buying it. 

“I have tried just about every eye liner ever sold, and this one is the best, hands down. It’s so easy to apply with a brush and stays in place all day, even through tears,” one wrote. “I remove it easily with the same cleanser I use for my face — no need for special eye makeup remover if you don’t have any. Get yourself some and you won’t be sorry!”

Bobbi Brown

Buy It! Bobbi Brown Long-Wear Gel Eyeliner, $20.25 (orig. $27); nordstrom.com

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