January 18, 2012 12:00 AM

Courtesy Ann Taylor

We thought Kate Hudson was already pretty busy — she has two young sons, a jewelry line and an endorsement deal with Almay — but the actress is adding another bullet point to her résumé now as the new face of Ann Taylor.

Joining stars like Demi Moore, Heidi Klum, Katie Holmes and Naomi Watts, Hudson was tapped to continue the company’s focus on “celebrating modern women of substance, style and success across every generation,” according to a release.

“I am thrilled to collaborate with Ann Taylor this spring,” adds Hudson. “I love fashion, and their new spring collection is so stylish and hip and colorful!” Often noted for her boho-chic style, Hudson says that as a young girl she “looked up to the sophisticated style of Ann Taylor, so it’s been very cool to see how the brand has evolved to meet the changing needs of modern women.”

Courtesy Ann Taylor

In her ads, shot by photographer Tom Munro at a mountainside estate in Pasadena, Calif., Hudson wears some of her favorite looks from the spring collection, available online and in stores in late February. “The new Ann Taylor is not afraid to be sexy and real,” Hudson says. “The clothes are stylish and comfortable, easy and wearable. They really help you look and feel perfectly put together for any occasion.”

The company is equally happy with its spokeswoman; as senior vice president Kirstin Dykstra says, “While [Hudson] is most known as a beautiful and talented actress, she is also a devoted mother, daughter, sister and philanthropist who manages to do it all with a radiant smile, joie de vivre and effortless style. Kate is a dynamic woman who truly embodies the new Ann Taylor.” Tell us: What do you think of Hudson as the new face of Ann Taylor?

–Kate Hogan


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