Fashion Industry Icon Karl Lagerfeld Dies at 85

Karl Lagerfeld, the creative director of Chanel since 1983, has died

Karl Lagerfeld, the creative director of Chanel, Fendi and his eponymous line Karl Lagerfeld, has died at 85.

There is no confirmed cause of death, multiple outlets have reported. However, the news comes several weeks after Lagerfeld missed Chanel’s spring 2019 haute couture show in Paris on January 22, leading to reports that he was in poor health.

In a statement, Chanel announced: “It is with deep sadness that the House of Chanel announces the passing of Karl Lagerfeld, the Creative Director for the Chanel Fashion House since 1983.”

“An extraordinary creative individual, Karl Lagerfeld reinvented the brand’s codes created by Gabrielle Chanel: the Chanel jacket and suit, the little black dress, the precious tweeds, the two-tone shoes, the quilted handbags, the pearls and costume jewelry. Regarding Gabrielle Chanel, he said, ‘My job is not to do what she did, but what she would have done. The good thing about Chanel is it is an idea you can adapt to many things.'”


The brand announced that Virginie Viard, Director of Chanel’s Fashion Creation Studio and Karl Lagerfeld’s closest collaborator for more than 30 years, will succeed Lagerfeld by taking on the creative work for the collections.

Remy De La Mauviniere/AP/REX/Shutterstock

Lagerfeld was one of the most well-regarded designers in fashion thanks to his unparalleled talent to design for three brands at once. In addition to clothing design, he was also a well-regarded photographer and director, whose work has been featured in glossy magazines and advertising campaigns alike. He also became a bestselling author in 2005 thanks to the weight loss book, The Karl Lagerfeld Diet, which detailed his 90 pound weight loss in 2000.

Born in Germany to Elisabeth Bahlmann and Otto Lagerfeld, a wealthy Hamburg businessman, he later emigrated to France where he graduated from Lycée Montaigne with a focus on drawing and history.

Lagerfeld Wins Fashion Competition

After winning the Woolmark Prize design competition he landed his first job in the industry under Pierre Balmain as his assistant in 1955. After three years he moved on to work for Maison Jean Patou, followed by Tiziano, Chloé and by 1965 he was designing for Fendi (and stayed for over 50 years until his death). But his most well-known accomplishment was when he took over the reigns at Chanel in 1983.

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He notably told The New Yorker that he only accepted the job at Chanel once enough people urged him not to. “Everybody said, ‘Don’t touch it, it’s dead, it will never come back.’ But by then I thought it was a challenge.”

He’s credited for reviving the brand founded by Coco Chanel, which had lost its prominence in the years before Lagerfeld joined. As the designer told WWD, “Nobody cared about [Chanel] anymore. She was the most démodé thing in the world.”

But by giving the classic designs a fresh, modern feel, he revitalized the brand by creating mystical settings for his runway shows, booking the most charismatic supermodels and bringing somewhat controversial themes to his collections for the storied French brand (like his hip hop show in 1991 and feminist protesters of 2014).

Karl Lagerfeld entouré de top models lors du défilé Chloe
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Just a year after joining Chanel, he started his own line, Karl Lagerfeld, in 1984 and was one of the first designers to parlay high-end design into a fast fashion retail space when he designed and personally-fronted a collection for H&M in 2004. It was a success (despite Lagerfeld’s disappointment with the small quantities H&M manufactured) and championed all the high-low collaborations that continue to rule retail today.

In addition to fashion design, Lagerfeld was a photographer and video director, having created all the advertising campaigns for the brands he designed for. He photographed his muses and has worked with every top model and actress in the industry including Claudia Schiffer, Kristen Stewart, Keira Knightley and countless other A-list actresses.

Chanel Métiers d'Art Dinner, Hamburg, Germany - 07 Dec 2017
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He notably was one of the first designers to book models from celebrity dynasties. He tapped Johnny Depp and Vanessa Paradis’ daughter Lily Rose Depp, Sylvester Stallone’s daughter Sistine, Lionel Richie’s daughter Sofia Richie, and most recently, Cindy Crawford’s teenage daughter, Kaia Gerber, who has closed his iconic Chanel runways.

Chanel : Front Row - Paris Fashion Week - Haute Couture Fall/Winter 2017-2018
Stephane Cardinale/Corbis/Getty

Throughout his life he was known for his sharp wit, self-mockery and cunning statements, some of which were controversial. He was regularly under fire from PETA for his use of fur, crocodile, lizard and snake skins which he staunchly defended, telling the The New York Times in 2015, “The problem with fur… For me, as long as people eat meat and wear leather, I don’t get the message.”

Most recently, he opened up about the #MeToo movement in 2018 saying he was “fed up” with it, telling models to “join a nunnery” to avoid the possibility of misconduct.

RELATED PHOTOS: Every Famous Chanel Couture Runway Bride (from Claudia Schiffer to Lily-Rose Depp!)

In a world where designers join storied brands and leave within a handful of years, his tenure at two of the leading design houses is unprecedented. But focusing on a legacy was never on his mind. In a 2017 interview with WWD he balked at the term “legacy” saying: “What a horrid word. It sounds like a funeral.”

When asked over the years in interviews what he attributed his success to, he always acknowledged the fact that he’s never focused on looking to the past. “This is one of the sicknesses of our period, to look back,” he told the New York Times. “No, forget about it. Fashion is now and tomorrow. Who cares about the past?”

A hallmark of his genius is the fact that he’s never been satisfied with his own work. “I am never pleased,” Lagerfeld told WWD in 2017. “I always think I could do better. I think I am lazy; I think I could make an effort. And that’s why I can go ahead. If you are pleased with what you did, that’s very, very bad.”

He added: “I am not paralyzed by success because I think in my own eyes, I am not a success, I still have to improve. That sounds ridiculous, but it’s true… You know, like in show business, you are as good as your last show. I even say no, [as good as] your next show.”

Chanel : Backstage - Paris Fashion Week - Haute Couture S/S 2014
Bertrand Rindoff Petroff/Getty Images

In fitting with his “never good enough” attitude, he notably said that he would never stop working. In 2015 he told the New York Times he would “die on the spot” and recalled how Chanel died while working on her next collection.

Lagerfeld was noticeably absent from taking a bow at the end of his last Paris Haute Couture show that he designed in January 2018. At the time, the brand told WWD that the designer was “feeling tired” and “asked Virginie Viard, director of the creative studio of the house, to represent him and greet the guests alongside the bride.”

Just like his predecessor, he too, designed till the end.

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