All of the Kardashian-Jenner Fashion and Beauty Controversies
KKW BEAUTY CONCEALER SHADE RANGE CRITICISM
Kardashian West revealed KKW Beauty's concealer would offer 16 shades, in March 2018. Shortly thereafter, makeup lovers on Twitter and Instagram complained that the line primarily catered to light skin tones. Many disappointed fans were particularly upset about the darkest shades not being visible on campaign model Mouna Fadiga, in the only photo KKW shared of her displaying the swatches.
Fadiga responded to critics in the comments of one of the brand's posts. "To end the conversation because you are [talking] about me (I am the dark black model) I can tell you that they did not [choose] me only to pretend [sic]," she wrote. "I had the makeup on and It fits perfectly my skin color. I am not wearing any makeup usually so I know when I have it on if it's good or not and here it was the case, I even keep it on me and went have diner with a friend [sic]."
Kylie Cosmetics' Website Called Out
Kylie's Kylie Cosmetics' website came under fire in December 2017 for not complying with the Americans With Disabilities Act. According to TMZ, Antoinette Suchenko, who is legally blind, is suing Kylie Inc. (not Kylie herself) for having a site that is not compatible with the screen reader software she uses to navigate the Internet. However, Suchenko's not looking for money. Instead, she just wants Kylie to get her site up to the standards required by the Act so she can shop the site like everyone else.
KIM'S KKW BEAUTY VS. BEAUTY BLOGGER CHARLES JAMES
Kim faced some backlash immediately following her KKW Beauty open casting call announcement in which she solely asked women to try out for the modeling opportunity. James Charles, the 18-year-old beauty blogger who was named the first male CoverGirl in 2016, may have been invited to Kim's KKW Beauty launch party, but still didn't hold back his thoughts on the controversy.
“Sister @KimKardashian! There are thousands of boys in cosmetics who love you & I’m sure would be honored to slay a photo shoot for you! This is disappointing,” finishing off the tweet with a frown emoji.
KYLIE COSMETICS VS. JEFFREE STAR
Outspoken beauty guru Jeffree Star slammed Kylie for the high price tag attached to her Kylie Cosmetics makeup brush collection (it's $360!). Star wrote on Twitter, “Are the new @kyliecosmetics makeup brushes made out of animal hair? Is that why they’re so expensive?? BITCH I’M STILL DUMBFOUNDED!!!!”
Star hasn’t been shy about criticizing the mom-to-be’s Kylie Cosmetics products on Twitter in the past and recently also accused the makeup mogul of copying his liquid lipstick packaging when she unveiled her new concealers.
In a since-deleted Tweet, Star said, “I gotta know ONE THING. … With all that f–king money she’s made, why did @kyliecosmetics use the SAME PACKAGING as my liquid lipsticks that have been out since 2014??? Invest and make something different maybe?”
WHEN KIM DRESSED AS AALIYAH FOR HALLOWEEN
Kim honored her favorite legendary music icons for Halloween 2017 -- including Madonna, Cher and Selena Quintanilla -- but the internet wasn't pleased with her costume as the late R&B singer Aaliyah. Kim took on the late singer’s look from her 2001 hit “Try Again,” wearing a bejeweled choker, with a matching bra and black pants.
Without missing a beat, social media users took notice and began criticizing the star. “Legend or not Aaliyah is a black woman and you’re not. It’s offensive and you shouldn’t push this limit, but ok…,” one person tweeted to the star.
RIHANNA VS. KIM'S FURRY SLIDES
When Kim launched her collection of furry slides as a part of The Kids Supply collection in collaboration with AKID, commenters were quick to point out their resemblance to another viral shoe style, Rihanna's super popular Puma Fenty slides. It seems necessary to point out, however, that this design isn't all that original to begin with as the entire style was actually inspired by luxury brands like Céline and Givenchy who showed this footwear on the runway first.
In 2017, the Kardashian sisters ended their three-year-long case against Kroma Makeup after the brand's founder Lee Tillett filed a counter suit against them in 2014 for trademark infringement claiming that their Kardashian Khroma beauty products were too similar in name, causing the reality stars to pull the items from stores and totally rebrand. While this suit was settled the same year, Tillett failed to give any of the settlement money to the European arm of the company so they sued to get a cut. The judge, however, dismissed their case stating that they had no claim to Tillett's settlement.
LUMEE CASE LAWSUIT
The reality star's company, Kimisaprincess Inc., is facing a $100 million patent infringement lawsuit over the LuMee phone case she endorses. A man named Hooshmand Harooni claims that he patented an “integrated lighting accessory and case for a mobile phone device” in 2013 and that his patent was stolen by LuMee, hurting the profits of the company he did license his patent to, Snaplight.
KKW Beauty came into hot water after makeup artist Kirsten Kjaer Weis filed a trademark-infringement suit claiming that she and her cosmetics line have already become synonymous with those initials and the reality star's brand threatens to eclipse her own.
KENDALL + KYLIE VINTAGE RAP T-SHIRTS
The sisters introduced a line of “Rap vs. Rock” tees as a part of their June 2017 Kendall + Kylie collection drop, which were called out on Twitter for being insensitive. It also attracted the ire of Notorious B.I.G.'s mother, who called the decision "disgusting" and "disrespectful," as well as Sharon Osbourne, Kelly Osbourne, and Paris Jackson. Kendall was quick to issue an apology for the tops via Twitter.
KIM KARDASHIAN BLACKFACE ACCUSATIONS
The reality star announced the launch of her beauty line and contour stick with a series of images in which her skin tone appeared darker than usual, causing many on Twitter to accuse her of blackface. She responded to the allegations in an interview with the New York Times, explaining, "I used an amazing photographer and a team of people. I was really tan when we shot the images, and it might be that the contrast was off. But I showed the image to many people, to many in the business. No one brought that to our attention. No one mentioned it. Of course, I have the utmost respect for why people might feel the way they did.”
KYLIE'S CAMO COLLECTION VS. PLUGGEDNYC
Shortly after her sister Khloé faced similar accusations, PluggedNYC claimed that Kylie was also guilty of copying their designs. The brand's designer Tizita Balemlay says that after creating custom camo pieces for the world famous teen Kylie knocked off her designs for her own line of merch. Bealemlay told Buzzfeed, “At the end of the day money equals power and the Kardashians have that power. This is a prime example. I don’t have the buzz she does or the money for billboards."
DESTINEY BLEU VS. GOOD AMERICAN
Khloé Kardashian's Good American jeans also entered into a very high profile legal battle over bodysuits when designer Destiney Bleu accused the reality star of purchasing a number of custom crystalized pieces from her and then reproducing them for her own line. After Bleu released a document from her lawyer complete with a timeline and screenshots of invoices and email exchanges with the reality star's team, Khloé's own lawyer responded stating that Bleu's claim was simply a “brazen commercial exploitation of Ms. Kardashian’s name and photograph on her social media accounts in order to create publicity and generate sales of her merchandise." It remains to be seen whether either party plans to continue pursuing this case.
KENDALL JENNER FOR PEPSI
Pepsi's protest-themed commercial starring Kendall Jenner was immediately met with enormous social media backlash, including a pointed tweet from the daughter of Martin Luther King, Jr. While the soda company initially defended the ad, calling it “an important message to convey,” they later recanted, deciding to pull the spot entirely, stating, "Pepsi was trying to project a global a message of unity, peace and understanding. Clearly we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position."
KYLIE LIP KITS
When Jenner first launched her cosmetics empire it was often suggested that there was some secret connection between her line and established makeup brand ColourPop. A sentiment the company's owners confirmed when they told Refinery29 their products are in fact made in the same facility. But while many on Twitter were quick to accuse Jenner of simply repackaging and overcharging for the same matte lipstick formula that Colour Pop produces, the owners explained, "With each of the brands, it's going to be a little different how we leverage the resources and the infrastructure. Everyone is coming up with their own formulas and their own exclusive products."
BALLERINAS VS. VOGUE SPAIN
Kendall unleashed the rage of a thousand ballerinas when she posed as one for this Vogue Spain photo shoot. Dancers around the world were livid at the model for making light of a craft they’ve poured years of their life into and even more so at the magazine for not casting a real ballerina. Kendall responded in a post on her blog, “It’s so funny that people are getting pregnant and married—or having crazy drama—but my drama is ballerinas being upset at me! With my Vogue Spain shoot, I didn’t even know I was going to be a ballerina until I went into hair and makeup. I never said I knew ballet and I didn’t practice beforehand. I just show up to do my job!" She added, "I have so much respect for women who do their jobs really well and would never purposely try to offend anyone. It confuses me how people can get that upset when there are so many important things going on in the world. But, it’s obviously not going to stop me from working hard and being me.” The model faced a simmilar backlash recently after a Vogue India cover had readers asking, were there really no Indian models that could have landed the gig instead?
Early in 2016, the ladies of the Kardashian-Jenner family began regularly sporting a hairstyle commonly known as cornrows, but which they attempted to rebrand as "boxer braids." Their appropriation and repackaging of this traditionally black hairstyle understandably enraged the public and celebrities alike. A selfie Kylie Jenner posted wearing the style even inspired Amandla Stenberg to call her out, writing in the comment section, "When u appropriate black features and culture but fail to use ur position of power to help black Americans by directing attention towards ur wigs instead of police brutality or racism #whitegirlsdoitbetter."