Getty, AP, Splash News Online
Details about the collaboration are still scarce (all we know is that it will launch on Bastille Day, July 14, and West’s website is now a giant photo of the new label) but a W Magazine profile of the rapper noted that it would include “jeans, T-shirts, and hoodies that combine West’s fashion-forward silhouettes with the cool minimalism for which the French brand is known.”
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And for inspiration, we looked back at three of his most memorable denim looks from recent years, from the letterman sweaters, sneakers and shades of his preppy post-Graduation period, to his notorious leather tee and embellished jeans which he wore to hijack Taylor Swift‘s VMA, to a recent appearance in light-wash jeans with a matching button-up tied around his waist.
An average pair of A.P.C. jeans can sell for around $200, and since West doesn’t do anything small, we imagine we’ll be looking at some seriously spendy denim and hoodies. Tell us: Are you excited to shop the collection?