If you found yourself salivating over Justin Bieber’s bulky, smoldering Calvin Klein ads this week, we have to burst your bubble: That picture wasn’t quite 100 percent grade A Bieber beef. In fact, as the (allegedly) unretouched photos obtained by BreatheHeavy.com show, there was some significant assistance in making him look as hunky as he did.
[Editor’s Note: BreatheHeavy.com took down the Instagram at the request of Bieber’s team, but you can see the (alleged) before and after shots at Defamer.]
In the finished shots, Bieber’s pecs, biceps and lats are bulked up, he’s got major ab definition, and the below-the-ab area is significantly bulgier. And as TMZ points out, Bieber went from a smooth torso region to the proud owner of a manly happy trail thanks to a little digital magic.
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“I have been wearing Calvin Klein underwear for years in hopes of getting to model for the brand one day,” Bieber told WWD about the shoot. “It’s always been a dream. Last spring, I posted a picture on Instagram in my underwear, using the #mycalvins tag. Thankfully the brand saw it and liked the reaction it was getting, and a relationship started from there.”
He added that he’d been amping up his gym routine for the ads, saying, “I was very diligent about my workouts leading up to the shoot. I have a trainer and work out daily so it was really about sticking to my routine once I booked the campaign.”
Bieber’s clearly in great shape, but apparently CK didn’t think he did enough, because those digitally enhanced abs can be seen from outer space. And one person who thinks these new ads don’t, ahem, measure up? The wife of original Calvin Klein hottie, Mark Wahlberg, who’s been Tweeting her opinion.
Thoughts on the retouching?