Justin Bieber Praises Wife Hailey for Rhode Beauty Launch: 'So Proud of You Baby'

The singer celebrated his wife’s new skincare line with a sweet Instagram post

Justin Bieber and Hailey Bieber attend The 2021 Met Gala
Justin Bieber and Hailey Baldwin . Photo: Dimitrios Kambouris/Getty Images for The Met Museum/Vogue

Justin Bieber is one supportive husband!

The "Peaches" singer, 28, shared a sweet post with his Instagram followers Wednesday, praising his wife Hailey Baldwin Bieber's newly released skincare line, Rhode.

"I am so proud of you baby," Justin captioned a set of the new line's campaign photos featuring his wife. "No one knows the long hours of care and passion that you have put into building a skincare brand that is truly to serve the people."

In his celebratory post, Justin further expressed his pride in his wife's new line — and shared that he uses the products himself: "The most beautiful thing about you is your care to protect people with good ingredients that will help their skin to flourish like you did for me and my skin."

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The caption also included an ode to his wife's ideology of affordability: "So many people are going to have beautiful Dewy skin because of your desire to give them access to the best!"

hailey bieber; rhode beauty
Photography by Stevie Dance

Justin couldn't be more endearing in his praise of Hailey, concluding his sweet post, "PROUD IS AN UNDERSTATEMENT MY BEAUTIFUL GIRL! LOVE YOU SO MUCH."

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The debut drop included three products — Peptide Glazing Fluid, Barrier Restore Cream and Peptide Lip Treatment — each available for under $30.

"It was very important to me that if I open up the world of Rhode, everyone is invited. Everyone is included. I wanted it to be accessible and attainable for everyone," Hailey, 25, told PEOPLE in an exclusive interview in June of one of her main goals for her line.

Continued Hailey: "I can't even believe that people want to look at what I'm doing and that they're inspired by it. I am so grateful for that. I think it's really cool and really amazing. And I feel like I'm in it with them."

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