Lifestyle Style Justin Bieber and Hailey Baldwin Make Out in Their Undies for First Campaign as a Married Couple Days after their second wedding, the newlyweds are celebrating their union with a sexy ad campaign in honor of Calvin Klein's 50th Anniversary By Brittany Talarico Brittany Talarico Brittany Talarico is PEOPLE's Deputy Style Director, where she oversees the brand's digital Style and Beauty coverage. This includes running lead on the Met Gala, which is among PEOPLE.com's top-trafficked red carpet events every year, interviewing the industry's top influencers (including all the Kardashian-Jenners), and breaking A-list celeb news (a New Jersey shore native, it is no surprise that her favorite interview ever was with Bruce Springsteen). Brittany is a style contributor to People Every Day Podcast and has represented the brand on national TV programs including Good Morning America and The CW's two TV specials on the British Royals. She joined PEOPLE from Cosmopolitan in 2013, where she was an Associate Editor. People Editorial Guidelines Published on October 4, 2019 05:25 PM Share Tweet Pin Email The Biebers just made their fashion campaign debut — and it has us like baby, baby…. WHOA! Justin Bieber and Hailey Baldwin stripped down to their Calvins for a campaign celebrating the 50th anniversary of iconic American label Calvin Klein. They also shared a steamy make-out session in the “anthem video” (above) created for the brand’s birthday. In the sexy ads, the couple, who just celebrated their second wedding in South Carolina on Monday, models new underwear pieces from the CK50 anniversary collection, a limited-edition capsule of intimates and athleisure styles featuring a special CK50 logo. Glen Luchford The campaign, photographed by Glen Luchford, also stars A$AP Rocky, Kendall Jenner, Troye Sivan, Liu Wen, Parker Van Noord and Rebecca Leigh Longendyke. “The campaign captures the rebellious spirit that has shaped the brand over the last 50 years,” the brand shares in a statement. Glen Luchford Glen Luchford See All the Guests at Justin and Hailey’s South Carolina Wedding! Along with the images, Hailey and Justin star in the celebratory video spot which takes viewers through the decades over the past 50 years. The clip begins with the newlyweds sitting on a vintage couch watching the 1969 Apollo 11 rocket take off into space – marking the first time American astronauts landed on the moon. Glen Luchford From there, the clip shows Kendall Jenner riding her limo pulling up to Studio 54 where she meets A$AP Rocky. Then the cast heads to the NYC subway where hip hop culture is celebrated and model Liu Wen can be seen alongside Troye Sivan watching performers. The clip then returns back to the Biebers who dance it out on set to British rock band EMF’s mega ’90s hit “Unbelievable,” where Justin picks up his bride, play air guitar all followed by a steamy kiss between the couple. Courtesy Calvin Klein Glen Luchford This isn’t the first time Justin has modeled his Calvins. In 2016, the pop star teamed with the brand for its popular, star-studded #MyCalvins campaign, stripping down alongside model Lara Stone. Starting October 15, the CK50 collection will be available on calvinklein.com and http://amazon.com for a limited time.