See the singer's bleach blonde do

By Sarah Kinonen
Updated September 10, 2015 02:04 PM

Attention, world: Justin Bieber has gone platinum!

Jason Merritt/Getty; D Dipasupil/Getty

If you’re thinking, “What Do You Mean?,” allow us to explain. The Biebs has left behind his signature dirty blond shade for a new bleach blond hue, which he debuted on The Today Show on Thursday, in a very dramatic fashion. (The Brad Pitt-circa-1997 hair, for those wondering, remains intact.)

Along with the brighter hue, Bieber also showed off a new cut, adding freshly shorn sides to his Brad Pitt-inspired style.

So, Justin, do blonds have more fun? “Um, I have fun either way,” he informed the Today Show audience. And how long did it take to transform his mane? “About two and a half hours…the color, yeah…” (We hope you’re taking notes.)

This isn’t the first time Bieber’s gone full-on platinum. (Remember his dramatic breakover do from last year?) And we’re sure it won’t be the last. So until then, let’s just embrace the change, shall we?

What do you think of the singer’s new shade? Share below!

–Sarah Kinonen

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