Our fellow Americans: President Selina Meyer wants to sell you some sweaters. And dresses, accessories and more.
Veep star Julia Louis-Dreyfus is following in the cute and affordable skinny jeans of Amy Poehler by becoming the new face of Old Navy, according to The Hollywood Reporter, which says that ads featuring the actress will debut on Dec. 3 and run through next summer.
And if having a five-time Emmy winner on hand to tout clothes wasn’t enough film cred, Old Navy also recruited Francis Ford-Coppola’s son Roman (who produced The Bling Ring) to direct the commercials. Apparently, Louis-Dreyfus played a key role in how the spots looked and sounded.
“Julia has a fearless sense of humor and is going to provide plenty of laughs in both the broadcast spots and the outtakes,” the brand’s global chief marketing officer Ivan Wicksteed told THR. “But she’s much more than that — she’s also a creative partner and open to bending the rules of TV advertising, which is important to us in creating this campaign.”
Allow Louis-Dreyfus to explain the concept of a “Turpigen” to you in the spot below, then tell us: What do you think of the new spokesperson?