The brand is touring the country in an Airstream, bringing great denim to everyone

By Alex Apatoff
April 13, 2012 08:30 PM

Courtesy Madewell

From this spring’s ubiquitous colored denim to celeb-fave printed pants, a girl could get sick of her old blue jeans. Luckily Madewell is bringing brand-new pairs to you, on a 14-city roadtrip in an Airstream van that kicked off in N.Y.C. Thursday with Elizabeth Olsen.

The self-assured style star, who wore the line’s “boyjean” and Film Noir pumps, chatted about denim with Madewell’s head of design, Kin Ying Lee, and posed with a few fans.

Don’t have your own stylist, like Elizabeth does? Madewell has you covered, enlisting stylists on board to help you pick the right pair for your body, as well as additional piece to dress up your denim. StyleWatchers in cities including Chicago, Lawrence, Kan., and Seattle can visit the bus on its cross-country roadtrip to get exclusive deals, free shipping to your house and of course — the denim of your dreams. Visit Madewell’s Facebook page for more details and dates.

–Alex Apatoff