By Kate Hogan
Updated May 24, 2011 07:00 PM
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Courtesy MAC

Lady Gaga already had us intrigued us with her M.A.C Viva Glam campaign, and now the singer has us enraptured again with a new digital push to promote AIDS awareness, sponsored in part by M.A.C. Dubbed “Glam This Way,” a takeoff on her latest single “Born This Way,” the campaign puts the power of supporting AIDS awareness into M.A.C fans’ hands. Visit vivaglam.com to sign up and upload an image of yourself; the image will transform into a sequin and become part of a collection of faces of those who’ve joined the movement. Then, you can share the Viva Glam message through Facebook and Twitter, spreading the purpose of the campaign to friends and followers.