By Jillian Ruffo
Updated March 18, 2016 04:00 PM

For the majority of Jessica Simpson‘s lip gloss-wearing life, she’s embraced an existence in which bold shades were only allowed on Halloween, and pale, glossy nudes were the only option. There was one time, in 2006, when she wore red lipstick paired with a red dress — then banished the bold shade to the back of her collection. But this week, Simpson seems to be having an out-of-body experience, wearing red lipstick not once but twice, and owning it as if it’s always been her thing.

Jessica Simpson

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The singer’s dive into head-turning hues seems to have (very appropriately) begun on Valentine’s Day this year, when she posted a photo with red lips and a red bikini to match. But the trend didn’t stick. Simpson stashed her crimson bullet away for safekeeping … until this Sunday, when she decided to commit to the look for a date night with her husband, Eric Johnson. And judging by the photo she posted of the two, he’s a supporter of the sexy shade.

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But it doesn’t stop there: She’s even experimenting with richer, deeper hues! Thursday night, she hit the town wearing jeans and a casual white polo, simple eye makeup, and (drumroll…) a dark wine-colored lip. For Jessica, a lifelong devotee of a light-pink pout, that’s like going out with blue glitter shadow and pink streaks. So what does this mean for the glossy nude hue we knew and loved for all these years? We have a feeling it’ll resurface pretty soon, but until then, let’s just sit back and enjoy the new beauty inspiration Simpson is giving us as she embarks on this brave new world of lipstick shades.

Shocked? Delighted? Loving her look? Tell us below.

— Jillian Ruffo