February 18, 2010 07:45 PM

Marion Curtis/Startraks

After announcing the addition of a denim collection to her ever-expanding fashion range, Jessica Simpson is already working on her next project: watches! “Collecting watches, both vintage and new, has been a hobby of mine for some time so adding watches to the collection was a natural extension,” Jessica explains. The blonde bombshell, along with the Camuto Group, the company that holds all the licenses to the Jessica Simpson Collection brand, have tapped jeweler-to-the-stars Pascal Mouawad –the same designer who collaborated with Nicole Richie on her House of Harlow 1960 collection — to develop the new series of timepieces. Set to hit stores this fall, Jessica and Pascal’s watch collection will include 35 designs that reflect the star’s personal style, varying from classic, handsome leather styles to elaborate jewelry-inspired looks. The watches will retail from $60-$250 and will be available in department stores and at jessicasimpsoncollection.com. Tell us: Will you be telling time on a Jessica Simpson Collection watch this fall?

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