People.com Lifestyle Style Jessica Simpson Launching a Maternity Line The designer announces new plans just two weeks after giving birth By Kate Hogan Kate Hogan Instagram Twitter Kate Hogan is Director of Digital Specials and Features at PEOPLE. In her 14 years at the brand, she has covered everything from pets and babies to style and Sexiest Man Alive, interviewing celebrities including Céline Dion, Carrie Underwood, Jennifer Hudson and Chris Evans. Currently, she oversees the creation of photo galleries that complement breaking news and major PEOPLE moments like The Beautiful Issue and 100 Reasons to Love America. She has offered expert celebrity commentary on Good Morning America and Access Hollywood. Before joining PEOPLE in 2008, Kate was an editorial assistant at Morris Visitor Publications. She graduated from the University of Wisconsin-Madison with a Bachelor's degree in journalism and mass communication and resides outside of Chicago with her husband and three kids. People Editorial Guidelines Updated on January 20, 2022 02:02 PM Share Tweet Pin Email Courtesy Destination Maternity; Inset: Jamie McCarthy/Getty She just had baby Maxwell Drew two weeks ago, but Jessica Simpson is already giving birth to another venture: a maternity line. The designer announced plans for her latest collection, aptly named Jessica Simpson Maternity, just this morning. Simpson’s new line — which will be available at Destination Maternity, Motherhood Maternity and Macy’s stores this fall — includes “breezy, everyday pieces aimed at the modern mom-to-be who wants to maintain her fashion edge throughout her pregnancy,” according to a release. “I’m so excited to partner with Destination Maternity to design a collection of fashionable styles that make you look and feel great,” Simpson said in the release. “You want to wear clothes that are flattering to your baby bump; you want to show your bump off.” The clothes (see a sampling above) will have a vintage 1970s feel, and include printed tops, maxi dresses, jackets, blazers, sweaters, knits and denim, starting at just $36. Wonder if we’ll see any leopard-print caftans in the collection? TAKE A LOOK BACK AT SIMPSON’S OWN GLAM MATERNITY STYLE