Jessica Simpson Launches Her Denim Line With Help from Famous Friends & Family

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With a little help from her sister and some of her girlfriends, Jessica Simpson proved last night that fashion is a family affair. The blonde bombshell kicked off New York Fashion Week Tuesday with a private party celebrating the launch of her new denim range. Using her closest gal pals, including little sister Ashlee Simpson-Wentz and television personality Cacee Cobb, Jessica treated fashion insiders to an intimate look at how her new jeans fit every shape and size–perfectly! Not only did Jessica’s guests get an exclusive preview of her upcoming spring 2011 collection, but they also received their very own pair of jeans, and were invited to upload a photo of themselves in their best-fitting style to Jess’s Facebook page. For each uploaded image, Jessica will make a $1-donation to her “A Beautiful Me” initiative, which aims to inspire self-esteem in the lives of young people. With brother-in-law Pete Wentz playing DJ and Jessica’s current flame Eric Johnson also on hand, Jess turned out one star-studded crowd. And even if you weren’t there, you can still save on Jessica’s new jeans! Click here to find out how.–Andrea DeSimone


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