If you already did one big beauty bag purge to make way for Jessica Alba‘s Honest Beauty makeup and skincare products, it’s time to dump everything out of your medicine cabinet to make room for her hair products.
The mother of two has just released a haircare line, and it contains everything you need — from shampoo to salt spray — and ranges from $18-$24 at Ulta and honestbeauty.com. Below, see everything Alba has to say about the line and her own hair routine, and get the first look at her campaign images before you hit the store.
She created products for the girl on the go.
“I don’t have a lot of time, so I need products that are effortless. Whether I’m in the office or with my kids all day, I need products that really work. And if I have a spontaneous date night, I need products that smell good and can quickly transform me from day to night. Because I have so many sensitivities, they also can’t have synthetic fragrances. And on busy days I need products that hold a style all day from the office to photo shoots to the red carpet without making me compromise between looking and feeling good.”
Formulating her the line wasn’t easy.
“It’s incredibly difficult to formulate with botanical ingredients and get the performance you expect from conventional ingredients. It took us a long time to get the formula to be exactly what I had envisioned. I believe that what we use on our hair is equally as important as what we put onto our skin and I felt there was a true need in the market for clean, safe haircare that really works. You shouldn’t have to sacrifice performance to get products you trust.”
She can’t choose just one favorite product.
“I love them all, but I would have to say that my favorites for everyday use are the Beyond Hydrated Shampoo, Beyond Hydrated Conditioner, Moisture Milk Leave-In Conditioner and the Sea Salt Spray. These are my go-to products for that effortless texture look. I am also really excited about the Dry Condition + Shine Serum. It gives your hair a polished shine without adding weight.”
She only washes her roots.
“I don’t have a lot of time to spend getting ready in the morning. I typically shampoo my roots and condition the rest of my hair.”
She’s a master at creating her own bouncy waves.
“I’ve been getting my hair and makeup done professionally since I was 12 so I’ve had the chance to learn from some of the best stylists. I love a wavy hair look. When I’m out of the shower, I towel dry and spray leave-in conditioner, which is amazing, and then I use our volumizing spray and sea salt spray. I shake dry my hair with a blow dryer. Then I take different size chunks and wrap my hair around a curling iron, leaving the ends out. I go in different directions throughout my hair so the waves are a little messy and effortless.”
Her friends tested all of her products.
“One of the most important things for me was that these products actually performed. I had a lot of my friends, people at the office and professional hairstylists test out the products. We wanted to make sure that they would work for everyone and that they would hold a style from the office to the red carpet.”
Her hair routine has changed drastically since creating her own line.
“I no longer have to spend time searching for products that won’t give me allergies. I finally have products that I absolutely love and products that do everything I need them to do!”
Have you tried any of her new products? Sound off below.