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September 14, 2016 03:03 PM

As the creative director and president of mega-brand J.Crew, Jenna Lyons is one busy woman. And when New York Fashion Week rolls around, her calendar is back-to-back packed. Just how insane is her To Do list? Well, find out for yourself in the video above, where she invited PeopleStyle to join her for a day for our Most Instagrammable Day video series.

Just 36 hours before she was scheduled to present her newest spring/summer 2017 collection for J.Crew, she did a photo shoot, talked with executives about new billboards in L.A. and the run of show and, finally, met about the fall catalog. Plus, she even managed to squeeze in a quick hug for a staffer’s baby — “I know I’m not supposed to be doing this right now, but I love her so much” — and some selfies, which she edited with her new favorite app, BeautyPlus.

D Dipasupil/Getty Images
D Dipasupil/Getty Images

Of course, some last-minute fittings were necessary for the collection, which she did with careful attention, debating whether or not a particular look needed to be hemmed. “It wouldn’t hurt to shorten it,” she said.

And when the presentation finally happened? Not a thread out of place.

Watch the video above to go inside the life of Jenna Lyons.

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