April 16, 2008 05:16 PM

J. Graylock/JPI

First McDreamy announced he would create his own steamy scent with Avon, and now Spider-Man star James Franco is getting in on the fragrance game. Gucci has just confirmed to PEOPLE that the 29-year old star will be the face of their new Gucci by Gucci men’s fragrance. And if the launch of last year’s Gucci by Gucci women’s fragrance is anything to go on — which included a David-Lynch-directed film short of dancing spokesmodels — we might just be seeing a whole new side to the star. Tell us: Are you looking forward to James’s ads?

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