People.com Lifestyle Style All About Irina Shayk's Sustainable H&M Look at the 'Harper's Bazaar' Icons Party — It's Under $200! The supermodel takes PEOPLE behind-the-scenes of her getting ready process for one of NYFW's biggest parties By Brittany Talarico Brittany Talarico Brittany Talarico is PEOPLE's Deputy Style Director, where she oversees the brand's digital Style and Beauty coverage. This includes running lead on the Met Gala, which is among PEOPLE.com's top-trafficked red carpet events every year, interviewing the industry's top influencers (including all the Kardashian-Jenners), and breaking A-list celeb news (a New Jersey shore native, it is no surprise that her favorite interview ever was with Bruce Springsteen). Brittany is a style contributor to People Every Day Podcast and has represented the brand on national TV programs including Good Morning America and The CW's two TV specials on the British Royals. She joined PEOPLE from Cosmopolitan in 2013, where she was an Associate Editor. People Editorial Guidelines Published on September 7, 2019 05:32 PM Share Tweet Pin Email Rowan Papier Wearing sustainable is sexy. Just ask Irina Shayk. The supermodel kicked off New York Fashion Week at the annual Harper’s Bazaar Icons party in a two-piece velvet set from H&M’s fall 2019 Conscious Collection — and PEOPLE has an inside look at her getting ready process. Shayk’s skirt and ruffle top combo are made from recycled polyester. The outfit marks a first look at H&M’s latest eco-friendly line, which drops September 26th. And “greening” up your closet won’t break your bank account. The top will retail for $129 and the skirt for $59.99 when the line launches. Rowan Papier Rowan Papier “For an event like Icons, it’s all about combining comfort with sophistication,” Shayk tells PEOPLE of her inspiration for the buzzy fashion fête hosted by industry icon and CR Fashion Book editor Carine Roitfeld. “Carine’s party is all about having a fun time, and celebrating fashion week. I think you can never go wrong with black velvet — it’s a cool look.” For Shayk, incorporating sustainable, eco-friendly clothing into her wardrobe is also important. “I love that H&M cares about Mother Earth and is continuing to go green with sustainable fashion,” she shares. Rowan Papier Rowan Papier Shayk finished her look with strappy black sandals and a glowy makeup look including a subtle purple smoky eye and high-shine glossy lip. All the Must-See Celebrity Sightings at New York Fashion Week The model and mom to 2-year-old daughter Lea De Seine with ex Bradley Cooper calls Manhattan home, so for her, Fashion Week represents a time to catch up with her closest friends and colleagues. “Living in New York, the city comes alive during fashion week,” she says. “It’s great having so many of my friends, who I don’t get to see often as we all work on opposite sides of the world, come together for the start of fashion month.” Rowan Papier Rowan Papier As for when it’s time to hit the runway, the modeling vet has learned to quiet her nerves and focuses on the celebrating the incredible looks she gets to wear. “I think the nervous energy translates more to excitement,” she tells PEOPLE. “I’m lucky to still be excited for every brand I get to walk for.” Click here for all of PEOPLE’s latest NYFW coverage.