February 18, 2016 10:53 PM

Beauty’s bold new trend? Burgundy eye shadow. Stars, like Gigi Hadid, Olivia Wilde and Tessa Thompson, have all been spotted sporting a version of the gorgeous, statement shadow. But for us non-celebs, wearing a red-tinted eye look sounds more daunting than daring, which is why we tapped a few of the industry’s top makeup artists — Patrick Ta, Nick Barose and Jo Baker — for tips and tricks on how to nail the look without over-doing it.

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Let the shadow be the star of the show.
“When wearing a bold eye or color, you want to let that color shine,” Ta tells PeopleStyle, who was the pro behind Hadid’s bold burgundy shadow look. “So to make color shadows work, keep the rest of the face clean and fresh, and color will be cool and edgy, instead of tacky.”

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If you’re intimidated by the bold hue, start soft with a lighter shade.
“We’re definitely seeing a lot of pink in various shades in fashion, so we’re seeing it in makeup, too,” says Barose, who recently gave Thompson a chic, monochromatic look for the Miu Miu show. “Pink on eyes can be intimidating, but it’s a fun dramatic looks that’s not meant to look natural, it’s a statement. Pink is usually the color more for lips and cheeks, but not for eyes, but why not?”

Find a shade that’s best suited for your skin tone.
“Pale skin, fair skin and medium skin tones create a really striking look,” Baker, who tried the hue out on Wilde at the Golden Globes, tells PeopleStyle. “The deeper the skin tone, the more soft, sultry and smoky these colors will appear. It also works for all eye colors, especially blue and green, and makes the hazel amber tones in brown eyes really stand out.”

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Wear it in the winter.
“I don’t think [burgundy] works particularly well with summertime, overly tanned skin,” Baker says. “I think it works well in winter and springtime when skin is a little more neutral.”

What do you think of the bold eye shadow trend? Do you think you’ll try it out at home? Share below!

–Sarah Kinonen

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