Unlike certain beauty classics (like a red lip), defined, fluttery lashes are always in high demand, no matter the time of day or place. And if you’re constantly on the hunt for the holy grail of mascara, your search may stop here — with YSL Beauty’s Vinyl Couture collection.
Courtesy L’OREAL USA
Available in nine fun colors — from a rich aubergine to a glittery gold — the iconic Parisian brand’s new lineup adds a bold tint to your lashes without any flaking or clumping. The product is super pigmented: One swipe gives you saturated color from root to tip. Plus, it lengthens and adds shine, thanks to a nourishing, oil-infused formula. You may even stop using your eyelash curler because this stuff is supposed to take care of that too.
Make a style statement with blue, purple or fuchsia lashes — just remember to keep the rest of your makeup minimal. If you really want to experiment, say for a summer festival or a girls’ night out, try mixing-and-matching two tones for a Cara D-worthy look. Worried that the Technicolor tubes are too much for the office? Opt for the more understated black or hazel to get the same thickening effect that’s natural enough for daytime.
The fringe benefits are endless!
Buy It! Yves Saint Laurent Mascara Vinyl Couture, $29; yslbeautyus.com