Gwyneth Paltrow's New Goop Show Tests Out 'Unregulated' Health Practices

The actress will co-host the six-episode series with Goop chief content officer Elise Loehnen

Gwyneth Paltrow’s lifestyle brand Goop is launching a new Netflix series, and the first trailer shows the actress and her team continuing to delve into the “unregulated” side of health.

The six-episode series, called The Goop Lab, premieres on Jan. 24, and will cover energy healing, psychedelics, cold therapy, psychic mediums, anti-aging and orgasms, according to the trailer.

“What we try to do at Goop is explore ideas that may seem out there or too scary,” Goop chief content officer Elise Loehnen says, before Paltrow — who co-hosts the series Loehnen — asks, “Are you guys ready to go out in the field and make a ruckus?”

Netflix said in a press release that the series will feature, “doctors, researchers, alternative health practitioners, and other experts in mental, physical, spiritual and sexual health.”

The trailer quickly drew concerns on social media that Goop was getting a large platform to share more of the “unsubstantiated” health claims that have already led to lawsuits.

In 2018, the company agreed to pay a $145,000 settlement for “misleading” claims about the effectiveness of three of their products — including two of their vaginal eggs — brought on by 10 counties in California. Goop was also under investigation by the watchdog group Truth in Advertising in 2017 for “unsubstantiated, and therefore deceptive, health and disease-treatment claims,” specifically for their Goop Wellness supplements and Body Vibes stickers, which the company had claimed were made with the same materials as NASA spacesuits. A former NASA scientist later said that Goop’s claims about the stickers were “a load of BS.”

In the trailer, Paltrow said that she wants to give these health practices a try.

“We’re here one time, one life — how can we really milk the s— out of this?” the Oscar winner said.

Netflix's Goop

In the promo shot for The Goop Lab, Paltrow is standing in what appears to be a vagina alongside the show’s tagline: “Reach new depths.”

The Goop

Paltrow previously said that she sees Goop as “trailblazers.”

“We’re going to write about s— that people haven’t heard of,” she said. “… I’m so happy to suffer those slings and arrows, because if you look at the culture from then to now, people are so curious. It’s so beautiful to see people feeling empowered by natural solutions or ancient modalities alongside science and medicine.”

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