Gwyneth Paltrow Notices Her Wrinkles on Zoom Just Like the Rest of Us

The beauty and wellness guru is opening up about her decision to try the wrinkle-reducing injectable, Xeomin

Gwyneth Paltrow's getting into injectables.

The Goop founder, 47, favors a clean, organic lifestyle, and tells PEOPLE she "never really liked anti-wrinkle injections." She says, "I had always thought they had made me look kind of crazy. " But when she discovered Xeomin — a cosmetic injectable that smoothes fine lines using a uniquely purified formula that removes unnecessary proteins — Paltrow knew it was a match made in heaven.

"I eat well. I exercise. I have amazing Goop products and everything. But sometimes you just need a little extra help," she says with a laugh. "One of my really close friends is a plastic surgeon in Chicago named Dr. Few and he was like, 'Why don't you just let me give you a teeny bit for your frown lines with this stuff, Xeomin?' I was noticing [it] on the Zoom, right there."

Once she got the injection, Paltrow was obsessed with the "natural result" she saw. "I just felt like, oh I look like I just had a really good nap or something. I'm obviously a more natural person and I'm not going to go crazy with anything but I also really like that it's purified. It's the cleanest version," she tells PEOPLE exclusively.

Gwyneth Paltrow

Making sure the ingredients in the injectable were up to her high standards was important to Paltrow before deciding to partner with Xeomin on her first-ever medical aesthetics campaign.

"Finding highly purified and proven products is so important. That’s one of the many reasons I started using Xeomin a few years ago," she said.

“For me, beauty is about deepening happiness versus trying to chase youth,” the beauty and wellness guru added. “And it’s no secret that I’m an open book when it comes to trying new beauty regimens, but I want to know what’s in a product before putting anything into my body.

Gwyneth Paltrow

The mom of two explained that the aging process feels like a "multi-layered experience" and even though she takes care of her skin and exercises, "sometimes a girl needs a little extra help!" Now, Paltrow's saying "#laterfrownlines" and #helloXeomin."

"I was excited to try @xeominaesthetic (incobotulinumtoxinA) for my frown lines, it’s a uniquely purified anti-wrinkle injection that does not contain any unnecessary proteins. I am a big fan," she said.

Paltrow's campaign will emphasize the notion that women shouldn't be ashamed of taking time for self-care and allowing themselves to do treatments that make them feel great.

"Like Gwyneth, more and more of my patients tell me they don’t want to look different – they just want the outside to reflect how they feel on the inside. Xeomin, which is backed by science, helps give their frown lines a smoother appearance," said Dr. Julius Few, founder of The Few Institute for Aesthetic Plastic Surgery, in a release.

Earlier this year, Paltrow reflected on what she's learned about beauty as she's gotten older when she went makeup-free for PEOPLE's Beautiful Issue. "The more you know yourself and accept yourself, the more you accept who you are and what you look like wholeheartedly," she said.

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