Gucci Is Selling $870 Sneakers That Purposely Look Filthy
These new sneakers from Gucci have a "distressed effect" that makes them look dirty
Hate breaking in a new pair of shoes? Gucci did the dirty work for you with its new “Screener” sneaker.
The designer brand is selling $870 men’s and women’s shoes that have been “treated for an all-over distressed effect,” that gives them the look of worn-in sneakers.
The new kicks are called the “Screener” and come in three different color options for men — green and orange, red and green, and blue and orange — and two for women, green and orange and strawberry print, the latter of which checks in even higher at $980.
According to the website’s description, the shoe design was inspired by “vintage sportswear” and “classic trainers from the ’70s.”
“The Screener sneakers — named for the defensive sports move — feature the Web stripe on the side and vintage Gucci logo, treated for an allover distressed effect,” the website reads.
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And even though the shoes already look worn and dirty, Gucci provides very specific cleaning instructions in case actual dirt ever got on the high-priced pair.
“Clean when the shoe is dry, using only neutral or same-color products to avoid staining,” the instructions read. “Should the material become wet, dry it with a soft, dry cloth.”