September 16, 2009 10:01 PM

Amanda Schwab/Startraks

Last month we brought you word of Gucci’s limited-edition Twirl watch for Mary J. Blige’s charity Foundation For the Advancement of Women Now. And today the R&B star and the luxury brand made sure all of New York City knew about their mutual admiration by lighting up one of Manhattan’s most famous icons: the Empire State Building. Standing alongside Gucci America’s President, Daniella Vitale, Blige ceremoniously flipped the switch to flood the landmark in white, yellow, and purple light. “I’m so proud of the colors that we’ve chosen,” Blige told reporters, “because they represent the colors of a mythical bird called the phoenix, which never, ever dies — it just keeps regenerating itself out of beautiful things.” This is exactly the spirit that Blige hopes to inspire in women through FFAWN. But why pick Gucci for this memorable partnership? “Gucci is the woman’s store,” a Gucci-clad Blige told PEOPLE. “You can dress it up, dress it down, it’s perfect.” And today, September 16 only, shoppers can shop for a cause at Gucci’s 5th Avenue New York City Flagship store, with a percentage of their purchase going towards FFAWN. If you’re not in the Big Apple and happen have a spare $1895 lying around, you can get the limited-edition watch online and at Gucci stores starting tomorrow.— Shruti Dhalwala

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