Go Behind the Scenes on Jennifer Hudson's Sexy New York & Company Photo Shoot!
Is there anything she can’t do? The multitalented is the new face of New York & Company’s Soho Jeans Collection, which launches July 22. She describes the new line as “fashion forward, great fitting and comfortable for whatever your day brings.”
Hudson, 33, will be featured in an in-store, print, digital and social (#ItJustFits) marketing campaign donning the denim line (inspired by a “downtown Soho attitude,” according to a release). “When I look for clothes, I want them to be comfortable, fashionable, and diverse,” she tells PEOPLE.
In the campaign, Hudson is pictured in day-to-day work environments. Sitting in a director’s chair, the award-winning actress rocks a pair of high-waisted jean leggings. She adds: “What I love about New York City is that everyone is their own individual and expresses themselves through their clothing.”
The songstress tells PEOPLE her personal style is considered “bohemian chic because it’s casual and comfortable, but it is still relatable and fashion conscious.”
Simply styled, Hudson (also a philanthropist) appears in a number of Soho Jeans styles, from boyfriends to a skirt. “I love to be able to be prepared,” she says. “Whether it’s being on mommy duty, getting on a flight, taking a meeting or performing, I have to have all of those things in mind and have key pieces like a good pair of jeans.”