By peoplemag
Updated November 05, 2009 04:32 PM

Go behind-the-scenes on Usher‘s new VIP fragrance campaign, shot in Los Angeles at the Sunset Towers by famed fashion photographer Mario Testino. “I consider fragrance to be one of the most important tools of engagement for seduction. With Usher VIP I created a gentlemen’s scent, which would also appeal to women,” said Usher, in a release. “Women tell me they love the scent of a man and I wanted to create that sense of confidence and style that women desire.” Usher added that his VIP fragrance is “a state of mind which is about what you do with that confidence and how you make an impact in the lives of those around you.” Usher VIP arrives in stores just in time to build anticipation for the artist’s new album release in early 2010. A 1.7 oz. Eau de Toilette bottle retails for $50 at Macy’s. —Kristin Larson