July 22, 2011 04:00 PM

Courtesy David Beckham

He’s busy with his brand new daughter and he’s even launching an underwear line, but British soccer star David Beckham is making time to further expand his empire with a second fragrance. The soccer stud just announced the launch of David Beckham Homme, a citrus-based scent with notes of ginger, pine and fiery pepper. “David Beckham Homme is a strategic launch for us and represents a key new orientation for the David Beckham fragrance brand — getting back to the male roots of the brand, enhancing David as an athlete and an aspirational man and building a new pillar to the David Beckham franchise,” Steve Mormoris, senior vice president of global marketing for Coty Beauty, tells WWD. In these behind-the-scenes shots from the campaign, shot by Alasdair McLellan and shared on the star’s Facebook page, Beckham is photographed against a dark background, looking handsome in a crisp gray suit. The print ads will be accompanied by a TV commercial and a website dedicated to the scent when it launches in September. Tell us: Will you buy Beckham’s new fragrance? –Kim Peiffer

Courtesy David Beckham


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