Gina Rodriguez's Sexy Lingerie Line, Behati Prinsloo's Topless Photoshoot and More Celeb Collabs!

We know you probably have your eyes on the Fashion Month runways or the amazing parade of chic street style looks lately, but there are a few new products and campaigns that need your attention now. New celeb collabs (like Gina Rodriguez’s sexy lingerie campaign with Naja and Behati Prinsloo posing in body chains — and nothing else) are out, and we rounded all of them up right here.

Gina Rodriguez for NAJA

The
Jane the Virgin
actress teamed up with the ethical lingerie company, Naja, in a major way. The brand primarily employs single mothers or female heads of households in their garment factory, and pays them above market wage with healthcare benefits. The brand also supports their children by giving them books, school supplies, uniforms and school meals (all paid for by the company).

And when Rodriguez discovered how Naja operates, she asked how she could get involved — and ended up becoming the co-founder of the company! “Naja makes one feel just as beautiful on the inside as it does on the outside,” she says. “This is our mission and this is what we will do.” (She also has a bra named after her: the Gina Bralette, which features all-around lace and two cutout details in the front.)

Behati Prinsloo, shot by Naj Jamai

Model Behati Prinsloo is also exposing her undergarments (so to speak) in her new campaign to introduce jeweler Jacquie Aiche’s latest offering. “There are a lot of new edgier pieces, which is something different for us,” designer Jacquie Aiche said in the press release. “I wanted to incorporate this new aesthetic while still staying true to our bohemian roots.”

The collection brings more use of bold colors, and the revamped site includes a shoppable crystal map and detailed descriptions of how each crystal is beneficial to the wearer.

RELATED PHOTOS: Last Night’s Look

Behati Prinsloo, shot by Naj Jamai

And finally, the Swiss watchmaker, Raymond Weil, just announced its new brand ambassador, Katheryn Winnick (who’s also fronting a new ad). Winnick says the relationship started when she found out the CEO, Elie Bernheim is a big fan of her History channel show, Vikings, and says she’s very excited about the partnership because both she and the brand share a “passion of celebrating the arts, strength and beauty in women.”

Raymond Weil

Which items are you planning on buying ASAP? Tell us in the comments below.

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–Colleen Kratofil