Update 10/12: The complete unveiling of Hadid’s highly anticipated collaboration with Maybelline is less than 24 hours away, and to amp up the excitement, the brand is giving us little sneak peeks of what’s to come on Instagram.
One of Hadid’s creations is the Jetsetter Palette, which the supermodel can be seen holding in a Boomerang. The large palette features the star’s name across it and comes in a pastel blush color (kind of like the hue used in Rihanna’s Fenty Beauty makeup and Kim Kardashian’s KKW Beauty products).
In another photo, Hadid is shown applying a beige-y nude lipstick, which has us wondering if that exact color will be in her collection. “It’s no secret that @gigihadidloves a nude lip. Raise your hand 👋 if you’re always on the hunt for the perfect nude.💄 #gigixmaybelline,” the caption read.
2017 has been the year the of majorly A-list makeup moments, with launches hitting shelves from stars including Kim Kardashian West, Rihanna and more. And now, Gigi Hadid is joining the ranks of celebrity cosmetics moguls, producing a line with Maybelline, for which she has long been the face.
The 22-year-old supermodel just came off of a busy Fashion Month walking the runways of Marc Jacobs, Versace, Moschino, Tommy Hilfiger and plenty more, but rather than kick up her feet and take a break, Hadid dropped the news that had the internet in a tizzy the second she posted a teaser for the upcoming collection to Instagram.
The star, who’s been a face of Maybelline since the beginning of 2015, revealed on Instagram that a Gigi x Maybelline collection will be landing on our drugstore shelves very, very soon.
“A year in the making.. #GIGIXMAYBELLINE COMING SOON,” Hadid captioned her Instagram reveal. In the photo, the model’s sitting at a vanity with an array of Maybelline lipsticks, eye shadow singles, eye liners and makeup brushes arrayed in front of her – and scarce little detail to go along with the photo.
Not long after, Maybelline got us even more hyped for the launch by posting teasers of their own, telling us to “get ready,” which, judging by fans’ reactions on social media, it would be hard to be more ready for this.
In June, Kim Kardashian West followed in her younger sister Kylie Jenner‘s footsteps and launched her own makeup line, KKW Beauty featuring cream and powder contour kits (with fragrance on the way). Not long after, Rihanna broke the Internet during New York Fashion Week when the pop star unveiled her highly anticipated Fenty Beauty line, which included a diverse range of (40!) foundation shades, highlighters for every skin tone, a universal ultra-glossy gloss and an entire holiday collection coming later this week.
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Jenner hasn’t slow down either. In addition to her N.Y.C. Kylie Cosmetics pop-up shop opening, the 20-year-old mom-to-be, the business mogul launched a slew of new products (like a lip kit collab with big sister Kim, her second birthday collection and so much more), and is on the road to make the brand a billion dollar company by the time she’s 25.
Are you excited to see Gigi’s up-and-coming project with Maybelline? Sound off in the comments below.