The model introduces the "Gigi Boot" in new campaign

By Brittany Talarico
Updated October 25, 2016 01:08 PM
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If you needed any more proof that Gigi Hadid is the ultimate model muse of the moment, Stuart Weitzman’s latest campaign is here to convince you. The celeb-loved shoe brand has collaborated with the 21-year-old industry pro on the “Gigi Boot,” a stack heeled combat bootie that was co-designed by Hadid herself!

That’s right — the social supermodel can now add footwear designer to her growing resume. Hadid, who has been a brand ambassador for Stuart Weitzman for the past year (never forget her nude ad with Joan Smalls and Lily Aldridge), was “inspired by the brand’s stellar boot reputation, but used her creative vision to put a unique, personal spin on the lace-up bootie silhouette,” according to a statement from the label.

The “Gigi Boot” features two-toned laces designed to wrap around the ankle and is available in three different finishes, a croco-calf leather for $598 and two shiny metallics (“iron specchio” and “copper glass”) $565. Hadid’s signature is even featured on the boxes.

To go along with the fall 2016 campaign, James Franco directed a short film titled “Do It Right,” which shows Hadid — wait for it — boxing in her new combat booties. (We think she’s modeled in just as many boxing rings as runways at this point.)

The short was shot at the iconic Gleason’s Gym in Brooklyn and stars Hadid as “the champ,” who defeats all her opponents while wearing the Gigi Boot. (The shoe basically has superhero powers.)

The best part? Stuart Weitzman has committed financially with a donation to build three schools (one each in Ghana, Guatemala and Laos) with Pencils of Promise this fall on behalf of the brand and Hadid.

What do you think of Hadid’s latest campaign? Are you going to buy the Gigi Boot? Share below.