The star-turned-designer unveils a new, less expensive collection of looks

By Kate Hogan
July 01, 2011 02:30 PM

Ben Wright/Women’s Wear Daily; Inset: WireImage

While creating her new dress line, Victoria by Victoria Beckham, the megstar informed her staffers that she was pregnant. “One of my team said, ‘It would be funny if you found out you were having a girl,'” she recalls to WWD. “Because this is the most girly collection I’ve ever created.” Priced primarily from $550 to $900, the colorful, ’60s-esque line was inspired by the cartoon character Emily the Strange, a cat-loving teen with a cute-meets-chic sense of style. “These are the kind of dresses I’ve been searching for,” Beckham says. “The perfect little summer dress, something that was fun, something that was girly, something that was easy to wear, something that would take you from day through the night.” And while creating the looks, she kept the average customer in mind. “I’m opening these designs to women and girls of all different shapes and sizes, people who maybe want something less tight and clingy and structured,” Beckham explains, contrasting the dresses to her current Victoria Beckham collection. “You can wear them with a pair of flats or a pair of heels and they look great.” Expect to see the mom-to-be out promoting her looks, too; she tells WWD she plans on “making quite a fuss when this launches at retail” for spring/summer 2012.