It’s going fast, so you better shop it now

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March 13, 2019 05:18 PM
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Fast Beauty Co., the newest skincare line to join Amazon, is just what its name implies.

The new brand, created by New York City dermatologist Dhaval Bhanusali and influencers Simona and Diana Kubasova, features a series of moisturizing, brightening, and detoxifying sheet masks that work in just five minutes. And here’s the best part — nothing costs more than $20.

When the Kubasova sisters, who are both models and international beauty pageant winners, couldn’t find skincare products that worked quickly and fit into their busy lifestyles, they decided to create their own. “We saw the white space in the market for faster, cleaner skin care that actually works,” Simona Kubasova told WWD. Their new line is designed to be used on the go, or in lieu of a lengthy, multi-step routine.

Rather than using a series of serums, moisturizers, and creams, each mask delivers a combination of potent ingredients in one fast-working product. “While there are certainly many who enjoy 10-plus-step daily skincare rituals, sometimes we just don’t have the time needed to do them,” Dr. Bhanusali told Allure. “When we were putting together Fast Beauty Company, we focused more on natural ingredients, higher concentrations, and how quickly we could get them to penetrate.”

Buy It! Drink Up Eye Candy Biocellulose Eye Patches, $12.99; amazon.com; Clarity EyeQ Gold Under Eye Patches, $10.99; amazon.com; Micellar Facial Cleansing Wipes, $5.99; amazon.com; Dive In Brightening Honey Comb Under Eye Masks, $13.99; amazon.com

The Amazon exclusive brand, which comes with free and fast shipping for Prime members, features four collections with various sheet masks designed for the lips, under eye area, face, neck, and decollete, as well as facial cleansing wipes.

Users can get their moisture fix with the Dive In collection, slather on powerful antioxidants via the Drink Up collection, target oil and bacteria with the Clarity collection, or clean their skin with the Micellar collection. And with several products designed for specific areas, you can mix and match them according to your skin’s needs.

amazon skincare fast beauty co

Buy It! BFF Clarity Face Masks, $7.99; amazon.com; Kissing Bible Biocellulose Masks, $17.99; amazon.com

The brand also features a series of Instagram-worthy gold and silver “BFF masks,” which come in sets of two to share, and a “Kissing Bible,” which includes under eye, lip, and neck treatments in one deluxe set. And there’s even more on the way. An array of new scrubs, peel-off masks, micro-needling patches, and more are set to launch on Amazon soon. Get your carts ready because you’re going to want it all!  

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